---
title: Leading cybersecurity provider migrates from Marketo to HubSpot
description: A leading cybersecurity company was looking for an enterprise-level marketing platform that was easy to use and could support a growing business.
---

[Account Based Marketing, Hubspot CMS, Linkedin Lead Ads, Growth Hacking](https://pages.resonatehq.com/case-studies)

# [Leading cybersecurity provider migrates from Marketo to HubSpot](https://pages.resonatehq.com/case-studies/cybersecurity-provider-migrating-from-marketo-to-hubspot)

 Written by [Resonate](https://pages.resonatehq.com/case-studies/author/resonate) | Dec 26, 2022 11:41:22 AM

A leading cybersecurity company, Group-IB protects people, businesses, and governments against cyberattacks. Dedicated to detecting and preventing cyber crimes, identifying online fraud, and protecting intellectual property, Group-IB was looking for an enterprise-level marketing platform that was easy to use and could support a growing business across different regions.

Previous platform: Marketo

Hubs: Marketing Hub Enterprise

Services provided: [Hubspot Onboarding and Implementation](https://pages.resonatehq.com/hubspot-onboarding-implementation-and-integration-services), [Hubspot Migration](https://pages.resonatehq.com/hubspot-migration), [Hubspot Marketing Analytics](https://pages.resonatehq.com/marketing-analytics), [Hubspot CMS Development](https://pages.resonatehq.com/hubspot-cms-development), [HubSpot and Salesforce integration](https://pages.resonatehq.com/hubspot-migration) 

About Group-IB:

Founded: 2003

Headquarters: Singapore

Products: Threat Intelligence, Fraud Protection, Managed XDR, Attack Surface Management, Digital Risk Protection, Business Email Protection

Number of employees: 600+

Сountries where Group-IB products are used: 60+

High-profile investigations worldwide: 1300+

## Challenge:

At the time, Group-IB was using a marketing automation tool developed by one of HubSpot’s chief competitors - Marketo. It required costly integrations or other tools to help with marketing, sales, and customer success. Therefore, to improve its lead generation, Group-IB needed a better CRM and stronger marketing strategies. 

To ensure Group-IB was set up for success, we had to meet the following requirements: 

- 20 days before the expiration of the Marketo license;
- 100+ Marketo assets to migrate to Hubspot;
- Advanced requirements for marketing analytics: multi-touch attribution for customers with long sales cycles, customer journey analytics, etc;
- Complex requirements for a two-way integration with Salesforce Sales Cloud. 

## Solution:

Resonate team consistently moves customers from legacy software like Marketo, to HubSpot, with minimal disruption to their business. To fully benefit from HubSpot’s ecosystem, Resonate and Group-IB set the following objectives to focus on:

- 20 days for the full migration from Marketo to Hubspot Marketing Hub Enterprise including customer data and hundreds of marketing assets;
- Complex data migration;
- Custom reports, dashboards;
- Advanced webinar funnels implementation;
- Team onboarding and training.

Due to an associated plan and timeline, we managed to build a solution architecture and assess data quality in the shortest possible time. When working on a proven phased approach for switching Group-IB to HubSpot, we considered the following key points:

1. HubSpot Marketing Hub Enterprise as a central hub for all marketing activities;
2. Сustom attribution models and better insights on how different channels influence various stages of the customer journey;
3. Tight integration with Salesforce Sales Cloud;
4. Full Migration in less than 20 days;
5. Advanced features implementation: custom objects, advanced marketing analytics;
6. Hundreds of marketing assets migrated with improved features: forms, landing pages, emails, workflows, programs, and campaigns.

With our help, Group-IB has achieved those goals. Also, Resonate specialists provided workshops on inbound best practices and maximizing the value of HubSpot’s tools.

 

 

 

 

 

[View full post](https://pages.resonatehq.com/case-studies/cybersecurity-provider-migrating-from-marketo-to-hubspot)

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